Every business has competitors, whether direct or indirect. Your competitors greatly affect your business environment and how they react to changes in the market can either favor you, or put you at a disadvantage.
A competitor analysis helps you:
- Make strategic decisions
- Highlight the strengths and weaknesses of your business as well as those of your competitors.
- Uncover potential opportunities in the market where you can increase your market share, gain a competitive advantage etc.
- Enable the whole of your business to better understand the competitive landscape in which your company operates
- Inform your value proposition, that is, how you stand out in the market compared with your competitors. Really helps you understand what makes you different, why your customers choose you over the rest.
The goal of this course is to learn how to use your competitors to identify opportunities to improve your offering and grow your business.
Your Instructor
Abigail Nwaocha is the CEO & Founder of The Growth Metric. She helped grow startups and small businesses in different industries, from international trade, FMCG, building construction, politics, lifestyle brands to advertising.
She’d love to talk about growth strategies and tactics she has tested and applied.
Course Curriculum
Introduction
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Competitor Analysis
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Conclusion
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Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.